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cost of acquisition

См. также в других словарях:

  • Cost per acquisition — is a method of advertising whereby the advertiser only pays when an advert delivers an acquisition. Moreover, CPA is very effective for an advertiser to pay because they only pay when the advertising has met its purpose. The publisher relies on… …   Wikipedia

  • Cost Of Acquisition — A business sales term referring to the expense required to attain a customer or a sale. In setting a marketing and sales strategy, a company must decide what the maximum cost of acquisition will be, which effectively determines the highest amount …   Investment dictionary

  • cost per acquisition — /ˌkɒst pər ækwɪ zɪʃ(ə)n/ noun the average cost for each acquisition of a new customer in response to an advertisement. Abbr CPA …   Marketing dictionary in english

  • Cost-per-acquisition — PodADV A type of online advertising model in which return or payment is based on sales or registrations the advertiser receives …   Audio and video glossary

  • Cost per action — Internet marketing Display advertising Email marketing E mail marketing software Interactive advertising …   Wikipedia

  • Acquisition Cost — 1. The cost that a company recognizes on its books for property or equipment after adjusting for discounts, incentives, closing costs and other necessary expenditures, but before sales taxes. 2. The cost of a business to acquire a new customer.… …   Investment dictionary

  • Cost Per Action — У этого термина существуют и другие значения, см. CPA. Cost Per Action (англ. цена за действие)  модель оплаты интернет рекламы, при которой оплачиваются только определенные действия пользователей на сайте рекламодателя. CPA модель… …   Википедия

  • Acquisition Initiation (ISPL) — Acquisition initiation is the first process within the Information Services Procurement Library and is executed by the customer organization, intending to procure Information Services.Two main activities lie within this process: the making of the …   Wikipedia

  • Cost Accounting Standards — (popularly known as CAS) are a set of 19 standards and rules promulgated by the United States Government for use in determining costs on negotiated procurements. CAS differs from the Federal Acquisition Regulation (FAR) in that FAR applies to… …   Wikipedia

  • Cost-effectiveness analysis — (CEA) is a form of economic analysis that compares the relative costs and outcomes (effects) of two or more courses of action. Cost effectiveness analysis is distinct from cost benefit analysis, which assigns a monetary value to the measure of… …   Wikipedia

  • Cost — (k[o^]st; 115), v. t. [imp. & p. p. {Cost}; p. pr. & vb. n. {Costing}.] [OF. coster, couster, F. co[^u]ter, fr. L. constare to stand at, to cost; con + stare to stand. See {Stand}, and cf. {Constant}.] 1. To require to be given, expended, or laid …   The Collaborative International Dictionary of English

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